Advertise with SAR Times

SAR Times is a free weekly intelligence brief for and read by search and rescue professionals and volunteers worldwide: the coordinators, planners, team leaders, and responders who evaluate, recommend, and purchase the equipment, training, and services their missions depend on. I don't ever plan to charge readers for SAR Times. I fund it myself because I think this community deserves it, and sponsorships help make that sustainable ☕ 🗲.

The Audience

• 135+ subscribers across 20+ countries (July 26, 2026)
• 53% average open rate (vs. ~40% industry average for niche B2B newsletters)
• Readers span every SAR discipline: maritime, mountain, wilderness, urban (USAR), aviation, and Coast Guard services, plus emergency managers, SAR coordinators, and agency policy staff
• Published in partnership with the International Association of Search and Rescue Controllers (IASARC)

This is not a general emergency-services list. It is a self-selected audience that reads a SAR-only brief every Thursday because their work demands it.

Placements

Newsletter Sponsorship — Weekly Brief (Thursdays): Your logo, a 50–75 word message, and one link, placed above the fold in the weekly email and on the web edition. One sponsor per issue. Exclusivity matters here: you are the only commercial voice in front of the reader.

Tuesday Feature Sponsorship: Sponsor a standalone Tuesday article (drone regulations, beacon technology, policy analysis). Your brand appears as "Presented by" at the top and in a closing message. Content remains editorially independent.

Monthly Regulatory Preview Sponsorship: The first-Wednesday roundup of regulatory and regional SAR meetings, read by exactly the policy and coordination staff most vendors struggle to reach.

Classifieds & Community Listings: Training courses, certifications, job openings, and events. Text-only, budget-friendly, starting at $25 per listing.

Executive Sponsors: Businesses and individuals can sponsor the weekly newsletter and have their name and link to a business or SAR-related page at the bottom of each issue.

Rates vary by placement, term length, and audience fit. Request the current media kit below for full pricing.

What We Don't Do

No programmatic ads, no pop-ups, no selling subscriber data. Ever. One sponsor per placement at the top, clearly labeled, and every sponsor is reviewed for relevance to the SAR community. If it doesn't belong in front of rescuers, we won't run it.

Book a Placement

Email [email protected] with your product and target dates. We'll send the current media kit and open inventory within two business days.